Clients gain access to our Signature Startup Marketing Framework. This spans the entire Marketing function - from Demand Gen & Ops, Product Marketing, and Content Marketing, all strategic and critical tactical measures are covered.

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The foundation of a strong Marketing program begins with Demand Gen & Ops. We identify the channels best suited to reach your buyers and assess the exact tech stack to aid in driving results. Targeting paid and organic keywords that reach your buyer and gaining clear insight into which channels are performing well are done through integrated reporting and analysis.

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Through our Product Marketing arm, we perform comprehensive competitive research, articulating your value in the industry. Building out your core messaging translates that value to all channels when communicating with your prospects. Crafting a Media and Comms plan creates relationships and content for your launch and industry events. We tie this all together with a polished launch process for this and future launches based on size and expected industry impact.

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In parallel, we're building your Content Marketing muscle. An in-depth content strategy and editorial style guide are created, ensuring alignment of the target audience, voice, tone, mediums, and success metrics. A comprehensive content roadmap speeds time-to-market including promotion and ad campaigns. Consistent growth analysis via data and audience sentiment identifies best bets moving forward in content expansion.