AI is rewriting SEO—here’s how to adapt, repurpose your content, and stay visible when zero-click answers take over.

Why most founders stall growth: scaling sales too soon, skipping product-market fit, and the GTM fixes that actually work.

How to market to CISOs: Den Jones on authenticity over hype, clarity over buzzwords, and results that save money.

Learn how to adapt your SEO strategy for Google’s AI Overviews (SGE), protect organic traffic, and future-proof your content in the age of AI search.

A deep dive into evolving startup marketing strategies—from ditching one-trick tactics to mastering channel audits, paid media, and when to go all-in or pivot.

Hiring the right marketing talent at every stage — startup to scale-up.

Great content needs more than creativity—it needs leadership, funding, and focus. This episode cuts through the hype to reveal why most strategies fail and how to fix them.

In our punchy debut episode of The Chocolate Pill, we — Sandi, Chris, and Erin — (three seasoned marketers with startup grit and enterprise savvy) kick things off by sharing why we started this podcast, how our wildly different marketing backgrounds collide, and the biggest industry lies we’re ready to call out. Expect real talk, tactical tips, and a little therapy for anyone trying to scale without losing their sanity.

Marketing’s moving fast. We’ve been in it long enough to know what’s foundational and what’s just noise. Chocolate Pill is your no-BS guide to the strategies, trends, and stories that matter for CMOs, startups, and growing teams. Teaser’s live, full episodes are coming. Subscribe now for the truth behind the trends and be the first to hear what your competitors wish they knew.