You can stop polishing that pillar page now. AI is reshaping how your buyers search (and how they don’t.) If you haven’t rethought your SEO strategy (and your whole content game) in the past six months, you’re not just behind. You’re invisible.

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And it’s not just Google you need to worry about anymore. Your buyers are asking questions in ChatGPT, Perplexity, YouTube, TikTok—and expecting better answers, faster. The old SEO playbook won’t get you there. You need to think intent-first, content-smart, and platform-aware if you want your brand to stay visible when search goes sideways.

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In Episode 5 of The Chocolate Pill, we dig into the chaos and opportunity that is AI-driven SEO: what’s changing, what to rethink, and how marketers can adapt (without falling into full-on panic mode).

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Spoiler:
✅ Google isn’t the only game in town anymore.
✅ Content intent matters more than keywords.
✅ Your audience is already searching somewhere else.
✅ Being AI-findable requires more than a pillar page and some backlinks.

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Highlights from the episode:
👉 Why SEO is in more flux than any other channel right now
👉 How 7-11-4 thinking still applies—but looks very different in an AI-first world
👉 Why Gen Z and Gen Alpha are skipping Google entirely
👉 The “intent-first” content mindset marketers need now
👉 How to single-source content that feeds search, AI tools, video, and social
👉 Why voice, tone, and originality matter more than ever in an AI-saturated landscape
👉 How SEO leaders can stay ahead as models, schema, and search habits evolve
👉 One simple ChatGPT trick to test how the world perceives your brand and positioning

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One big takeaway:
The future of SEO isn’t about gaming the algorithm. It’s about creating content that delivers real value, meets audience intent, and travels across platforms, not just Google. If your strategy still looks like it did two years ago, it’s time for a rethink.

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👉 Listen in for tactical advice (and plenty of 80s jokes) as Chris, Erin, and Sandi break it all down.

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Lines We Couldn’t Stop Quoting

Chris:

"You have to get good at things you’re not good at. That’s how you stay ahead of AI."

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Sandi:

"AI SEO is the question behind the question. If you know your audience, you’ll know how to answer it."

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Erin:

"Your content can’t just sound like AI. It still has to sound like you."

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So what?

AI isn’t replacing SEO. It’s rewriting the rules. The brands that win in this new landscape will be the ones that create genuinely useful content (structured for both humans and machines), and that show up across multiple platforms, not just Google. If you haven’t audited your content, your schema, or your brand visibility in AI tools recently, now’s the time. Don’t let your competitors train the models while you’re standing still.

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