Welcome to the Season 1 Finale!

Look at us — storming the castle one last time (for now). We wrapped Season 1 of Chocolate Pill with a bang: AI + SEO + what the heck to do next. It’s the conversation marketers everywhere are scrambling to have, and we’re diving in with lessons, laughter, and a tiny bit of future panic (served with snacks, obviously).

‍

In this episode, we talk about how AI is reshaping SEO (again), what marketers should be doing right now, and why product marketers and content teams need to start thinking way beyond their website.

‍

And because it’s our finale, we’re serving up a bonus section: This Season on Chocolate Pill — a few of our favorite moments from the wild ride that was Season 1.

‍

What We Talked About

‍

The AI + SEO rollercoaster

• How AI is cannibalizing informational search and why “zero click” is now the norm.
  
• Why the old “own the FAQ / glossary” strategy doesn’t cut it anymore.
  
• The rise of AI Overviews and paid AI placements and how to prep your site for both.
  

Content strategy needs a glow-up

• Why it’s time to audit your content with intent-based scoring.
  
• Structuring your data so Google and AI models get it.
  
• Why backlinks still matter — but only if they’re from sources the models trust.
  

Take your story on the road

• Marketers can’t rely on the website alone anymore. You need to show up in all the places AI is learning from: LinkedIn, Wikipedia, industry hubs, and more.
  
• Product marketers and content teams need to collaborate like never before.
  
• The companies that figure out how to work cross-functionally will win.
  

The opportunity ahead

• If you have niche or proprietary data, you’re sitting on an AI gold mine.
  
• Now is the time to think about APIs for AI, structured search, and integrated paid + SEO strategies.
  
• Adaptability is everything — the SEO playbook is being rewritten in real time.
  

👉 Listen in as we break it all down.

‍

Lines We Can’t Stop Quoting

‍

“No one’s coming to your house to hear your story. You have to take the show on the road.” — Sandi

“The entire demand channel has imploded. You have to relearn everything.”
— Chris

“That list has expanded. It’s not just social and video anymore — now AI models are reading Wikipedia, LinkedIn, everything.” — Erin

‍

This Season on Chocolate Pill

‍

(AKA our Season 1 highlight reel, because it’s not a finale without a montage)

Episode 1: We launched this podcast with zero polish and plenty of opinions. Also, snacks.
Episode 2: We called out shiny object syndrome and why content takes leadership commitment (not just a “test and learn” budget).
Episode 3: We broke down what startups get wrong about hiring their marketing team, and what to do instead.
Episode 5: We went deep on how to market to CISOs (hint: lose the fear-mongering).
Episode 6: We tackled tradeshow strategy and why it’s not about the booth, it’s about the playbook.
Episode 7: We decoded the PMM + content marketing relationship. Fewer rewrites, stronger stories — yes, please.
And Episode 8: Here we are, making sense of AI, SEO, and what comes next.

‍

And we’re not done. Season 2 is coming this Fall: new topics, new guests, same irreverent vibe.

‍

TL;DR

‍

AI is hijacking search, and marketers need to rethink their SEO, content, and paid strategies fast. The brands that adapt, collaborate cross-functionally, and tell a consistent story across all the places AI learns from will win. The SEO playbook is being rewritten. Don’t sit on the sidelines.

‍