Early-Stage Startup: Building the Foundation to Scale from Seed to Series B

The Challenge

‍

The client is a Seed-stage cybersecurity startup focused on third-party risk management for enterprise teams. The client was actively fundraising for their Series A and had an ambitious growth goal: to reach 5M in ARR in less than 24 months. Their product was complex; it addressed the needs of three distinct audiences across several use cases, making it challenging to position effectively through a single story. With very little marketing and sales infrastructure and a highly competitive landscape, they needed a marketing strategy that focused on growth, while also building out the core infrastructure and team. They hired Miracle Max Marketing to deliver full-stack marketing for 16 months. 

‍

What We Did (Over 16 Months)

• Go-to-Market Strategy: We defined their target audiences, competitive moat, and market categories. Then we built an integrated strategy aligned across product, content, and demand gen.
  
  
• Product Marketing: We led a full messaging and positioning refresh, including differentiated value propositions for each audience segment and use case. We also created key sales enablement assets, like battlecards and solution sheets.
  
  
• Content Strategy: We launched a content engine centered around founder-led storytelling, industry insights, and customer-centric narratives—producing videos, blog posts, thought leadership, and strategic LinkedIn content.
  
  
• SEO Strategy: We implemented a pillar-based content model, layered with AI-assisted topic modeling and keyword clustering to drive results fast.
  
  
• Infrastructure Support: We set up all marketing tech infrastructure, documented processes and reporting.
  
  
• Team: We hired and onboarded three full-time marketers so the client’s growth could continue without skipping a beat.

‍

Results

The results exceeded expectations and demonstrated the power of a strategic, cohesive approach:

• 5 high-intent keywords ranked on page one in just 10 days
  
  
• 34% of targeted keywords moved from unranked to ranked within 14 days
  
  
• $5M ARR growth in under 12 months
  
  
• Surpassed initial growth goals and positioned for Series B.

Client Feedback

 “We had no real marketing function—just a vision and some traction. Miracle Max helped us build everything from scratch and move way faster than we could have on our own. We ended up hitting our growth targets earlier than expected and walked into our Series B raise with a solid GTM foundation and real momentum.” - Founder

‍