Suelware's Trade Show Success: Driving Engagement & Lead Generation

The Challenge

Suelware is a growing brand with traction, and they needed to connect with large brands and other vendors during the event. They were struggling with lead generation and needed a way to ensure they’d get booked meetings while at the event. They were a small booth in a very large event space, so they needed help using a digital strategy to reach their target audience.

‍

What We Did (4 months)

• Event Strategy: Developed a strategic approach to maximize event ROI.
  
  
• Exhibit-to-Exhibitor Outreach: Engaged key exhibitors for potential partnerships and networking.
  
  
• Giveaway & Promo Budget Recommendations: Provided data-driven suggestions to optimize promotional spend.
  
  
• Target Account Lists: Built 4 highly targeted account lists to focus outreach efforts.
  
  
• Multi-Touch Email Sequences: Created 4 email sequences to nurture and engage prospects.
  
  
• Event Landing Page: Designed a high-converting landing page to drive pre-show interest.
  
  
• Post-Show Webinar: Invited all booth attendees and prospects to a post-event live chat and demo, resulting in 9 follow-up meetings.
  
  
• Trade Show Playbook: Developed a detailed guide with talking points, calls to action, best practices, and a day-by-day event strategy.
  
  
• Sales & Marketing Collateral: Created 2 one-pagers to support sales conversations at the event.
  ‍

‍

Results

Client Feedback

"Miracle Max Marketing gave us a clear strategy for pre-show engagement and lead generation. Their trade show playbook made the entire event manageable, and their expertise in demand gen, social media, and events helped us secure pre-booked meetings with key accounts—making a huge impact on our success." - Laura Suelberg, Cofounder

‍